Beat the Heat and Boost Sales
For the majority of us, we are in the midst of our busy season and the hottest time of the year. This means specific marketing to help guests beat the heat and have a more enjoyable time. Plush, glassware and t-shirts are items that will sell all year round, but ‘beat the heat’ items are something to consider specifically for the summer months.
Items such as portable fans, umbrellas to provide shade and neck cooling bandanas or scarves are great summer products that can be offered in multiple locations in your store to increase the opportunity for impulse sales. Forgetful travelers can help create big sales in other impulse items such as sunscreen, lip balm and bug spray.
Keeping guests hydrated is always important. These means not only having bottled water available in your store (and through concessions), but offering re-fillable souvenir cups or water bottles which will allow guests something to use at the facility that day and also act as a great reminder of their visit after they leave.
Summer specific apparel is also an option for zoo and aquarium gift shops. Visors, ball caps, bucket and safari hats can all be great souvenirs as well as possible impulse buys for extra sunny days. Guests are thinking about keeping cool, so summer apparel such as tank tops, sundresses and even swim wear may be something to consider adding to your inventory during the hottest months.
Offering summer-specific products not only leads to one- time, impulses purchases, but helps keep guests comfortable and happy which means a great memory and a return visit to not only the facility, but your store as well.
CURRENT GOLD SPONSORS!
Art Studio Company
Cool Jewels by Phillips International
Great American Products
Green Kids Club, INC
K & M/Wild Republic
Odle Group-Gravity Graphics
Out of Hand Graphics
Sandy Creek Mining Company
The Petting Zoo
Tropical Seas, Inc. / Reef Safe
Wildlife Artists, Inc.
Slideshow of 2014 ZAG Week Events