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Beat the Heat and Boost Sales 

 For the majority of us, we are in the midst of our busy season and the hottest time of the year.  This means specific marketing to help guests beat the heat and have a more enjoyable time.  Plush, glassware and t-shirts are items that will sell all year round, but ‘beat the heat’ items are something to consider specifically for the summer months.

 Items such as portable fans, umbrellas to provide shade and neck cooling bandanas or scarves are great summer products that can be offered in multiple locations in your store to increase the opportunity for impulse sales.  Forgetful travelers can help create big sales in other impulse items such as sunscreen, lip balm and bug spray.

Keeping guests hydrated is always important.  These means not only having bottled water available in your store (and through concessions), but offering re-fillable souvenir cups or water bottles which will allow guests something to use at the facility that day and also act as a great reminder of their visit after they leave. 

Summer specific apparel is also an option for zoo and aquarium gift shops.  Visors, ball caps, bucket and safari hats can all be great souvenirs as well as possible impulse buys for extra sunny days.  Guests are thinking about keeping cool, so summer apparel such as tank tops, sundresses and even swim wear may be something to consider adding to your inventory during the hottest months.

Offering summer-specific products not only leads to one- time, impulses purchases, but helps keep guests comfortable and happy which means a great memory and a return visit to not only the facility, but your store as well.


Art Studio Company

Cool Jewels by Phillips International


Great American Products

Green Kids Club, INC

K & M/Wild Republic

Odle Group-Gravity Graphics

Out of Hand Graphics



Safari Ltd.®

Sandy Creek Mining Company

The Petting Zoo

Tree-Free Greetings

Tropical Seas, Inc. / Reef Safe

Village Originals

Wildlife Artists, Inc.

Slideshow of 2014 ZAG Week Events

Featured member


ZAG Events

17 Sep 2015 5:30 PM • convention center
03 Nov 2015 5:30 PM • Rainforest Adventures
04 Nov 2015 5:30 PM • La Conte Center

Upcoming Trade Shows

07 Jul 2015 • AmericasMart Atlanta
15 Jul 2015 • California Market Center (The CMC) 110 East Ninth Street at Main Street Los Angeles, CA 90079
19 Jul 2015 • The Columbus MarketPlace 7001 Discovery Blvd, Dublin, OH 43017
19 Jul 2015 • Greater Philadelphia Expo Center

ZAG Contact Information

If you are looking to join ZAG, either as a Buyer or a Sponsor, click on Join Us, and select the level you want. If you are a new Sponsor. please fill out the application completely and mail both your dues and application to the address provided. You will receive an email either confirming your membership or an explanation as to why it was denied. New sponsors please read the New Sponsor information here.

Want to know what ZAG is all about? Check out the About Us section to see our Mission Statement, History and other information.

If you have any questions about becoming a Sponsor contact Robin by phone 561-793-1084 ext. 2240 or email: lionden@lioncountrysafari

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